Kindred Group reported a 2.7% reduction in revenue from high-risk players in the fourth quarter of 2024 (Q3 2024: 3.2%).
The percentage of identified consumers who altered their conduct following interventions increased to 92.2% (compared to 87.3% in Q3 2024).
This favorable trajectory is mostly due to stronger controls in important areas, improved internal procedures, and the withdrawal from non-locally licensed markets as part of the acquisition by La Française des Jeux (FDJ) in October 2024.
This decision underlines Kindred’s overall commitment to upholding high regulatory requirements and promoting safer gambling practices.
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“It is encouraging to see a drop in high-risk revenue in the fourth quarter of last year. We know the share swings between quarters, but the long-term trend indicates a continuous drop.
We are committed to strengthening our systems and procedures to ensure that our clients have a safe and enjoyable experience,” stated Esther Scheepers, Head of Responsible Gambling at Kindred Group.
“The greater emphasis on responsible gaming by authorities and the industry is encouraging. From our perspective, we believe that integrating our experience with upcoming technology will allow us to improve detection capabilities even more.
We are actively developing our existing detection system in conjunction with another technology, which will allow us to incorporate more strong compliance features and maximize our entire approach to safer gaming.
Furthermore, we are looking at ways to broaden our research activities, with the goal of facilitating data-driven discussions and investigating new trends in consumer protection. All of these features are critical for protecting the license model’s integrity and ensuring a level playing field,” Esther Scheepers noted.
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