To limit which websites can be included, the streaming service is revising its guidelines on gambling material.
Kick, a streaming service, is going to revise its gambling policy to limit which gambling websites can be included in broadcasts. As part of its efforts to crack down on “harmful and exploitative” content, the platform claims that from February 1, users will only be able to access certified gambling websites.
After IRL and Just Chatting, Gambling is the third most popular category on Kick. According to the new regulations, gaming streams will only be permitted to highlight gambling websites that use identity verification, which will stop the marketing of gambling websites that are accessible to children.
The update aims to restrict the kind of content that may be shown because many of Kick’s most popular streamers, like as xQc, frequently spend a significant amount of time gambling in front of younger, impressionable audiences.
From the start, Kick has had ties to the gaming sector. Bijan Tehrani and Ed Craven, co-founders of Stake.com, created it as a Twitch substitute and enlisted Twitch gambling broadcaster Trainwrecks to help build the site. It includes well-known gambling streamers with a large following of young people, such as Adin Ross and xQc.
Similar to Twitch, Kick has been criticized for exposing minors to gambling-related content. But according to well-known gambling broadcaster Xposed, the move is being made to Stake’s advantage.
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He stated on X, the previous Twitter, that “all this shows is CONTROL over their website entirely and to make everybody come back to Stake and promote only their product.” Additionally, viewers are deflated when they see streamers who are streaming other gambling websites because they are not permitted to appear on Kick’s front page or recommended section, making them harder to find. This puts streamers who aren’t streaming Stake in a difficult position.
Influencers and broadcasters who gamble under duress
Twitch prohibited streamers from sharing video from a few unlawful gambling websites in 2022. In more recent times, users have been able to ban particular categories when perusing broadcasts.
The precision with which Twitch categorizes mature content, including gambling streams, has improved, according to a study by the UK media and communications regulator Ofcom. After an upgrade in June of last year, it had examined the streaming platform’s categorization rules.
The network now requires streamers to identify adult topics in their streams using content categorization labels. Mature-rated games, sexual themes, narcotics, excessive tobacco use or drunkenness, violent and graphic images, profanity or vulgarity, and gambling are the six categories. The new labelling system has significantly improved, according to Ofcom’s study, even if adult material and watching habits seem to have remained mostly intact.
Ofcom noted a significant increase in labeling accuracy for gambling streams within 30 days of the adjustment, although it did not specify the percentage of accuracy that was noted.
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