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Kaizen Gaming to Participate at SBC Summit Latinoamérica

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Kaizen Gaming, one of the world’s largest GameTech businesses, and its premium brand Betano will attend this year’s SBC Summit Latinoamérica, which will be held in Miami from October 29 to October 31, to discuss business success across the area and form new contacts and collaborations.

The SBC Summit Latinoamérica is part of a pivotal year for Kaizen Gaming in Latin America

Betano has already established itself as a leading operator in Brazil, Chile, Peru, and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon-to-be-regulated settings. It has also just expanded into Argentina and Mexico, with additional markets in the area to follow soon.

This year, Betano reached a significant milestone by becoming the official partner of the CONMEBOL Copa America 2024. Simultaneously, by sponsoring UEFA EURO 2024, it became the first gaming brand to sponsor both of these major international football championships.


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Often known as “Brasileirão Betano,” and owns the name rights to Copa Betano do Brasil through 2025. It also is the principal sponsor of the famous Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Betano has established a relationship with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and title sponsor of the ‘Torneo Betano’ and ‘Copa Betano’.

According to a spokeswoman, Kaizen Gaming continues to grow as a result of its unique products and devoted workforce. The affiliate squad is one of the teams that have contributed to Kaizen Gaming’s success. The workforce includes native-speaking Affiliate Managers, who provide tailored assistance to partners in each location.”

“Kaizen’s Gaming Affiliate program is critical to increasing acquisitions and revenue for the Betano brand, with a network of over 1,300 unique affiliates in markets worldwide. The program satisfies our unique demands by consistently delivering tailored, market-specific campaigns via key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM. Kaizen Gaming continues to set the standard for affiliate relationships and market involvement by focusing on a people-centric strategy, data-driven tactics, and the use of new technologies such as Income Access.

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