Jelly Entertainment has reached a licensing arrangement with Bally’s Corporation to integrate some of its iGaming titles with the operator’s UK platform.
As part of the agreement, CleoPatrick, Witches Go Wild, and Midas Riches will be available to gamers on brands including as Jackpotjoy and Virgin Games.
The agreement will also introduce future titles Rookie Racer and The Night Train TwinWays to Bally’s UK players. It also envisions Jelly Entertainment continuing its worldwide expansion goals, aiming to establish a stronger presence in regulated markets after forming agreements in Europe and Latin America in 2024.
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Jelly entered the Italian market in 2024 via a partnership with Microgame, making its games available to more than 50 operators. It has also worked with EveryMatrix and Blokotech to enter the European and Latin American sectors, respectively.
David Newstead, Jelly’s Chief Business Development Officer, stated, “This transaction is another major step forward for us. It considerably boosts our reputation among UK players and demonstrates that the industry’s important players value the quality of our content development.”
Craig Staples, Bally’s Interactive VP of Product, added: “Jelly has swiftly made waves in the UK with its slots and partnerships. Teaming up with Jelly adds new, proven titles to our catalog, providing our players even more intriguing options that are already popular in the UK.”
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