BetMGM is releasing its first online casino advertisement, which stars business brand ambassador Jamie Foxx.
The 30-second commercial, dubbed Vegas Lights, debuts on March 4 and highlights the partnership between the award-winning online casino and MGM Resorts International, with Foxx utilizing the BetMGM mobile app to illuminate famous Las Vegas experiences with each subsequent tap.
“BetMGM has been an incredible company to deal with over the last several years, and making this new ad for their online casino was no different. “I love how the spot turned out,” Foxx stated.
“Vegas Lights” follows Foxx as he visits many of MGM Resorts’ Las Vegas properties, including the Bellagio, ARIA Resort & Casino, and MGM Grand.
The commercial stresses the link between playing online and obtaining in-person benefits like performance tickets and resort stays.
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Highdive, BetMGM’s award-winning agency of record, created the ad, which was directed by the award-winning pair The Malloys alongside Superprime and filmed by famous cinematographer Jeff Cronenweth.
Casey Hurbis, Chief Marketing Officer at BetMGM, stated, “Jamie Foxx is an exceptional talent and an integral element of how we promote the best of BetMGM. This commercial perfectly reflects BetMGM’s key differentiator of combining online and in-person gambling experiences.”
Mark Gross, Highdive Co-Founder and Co-CCO, stated, “No one lights up Vegas like BetMGM and Jamie Foxx.” Our new ‘Vegas Lights’ commercial demonstrates how BetMGM Casino, with its real-life connection to Vegas, can make every moment seem like a victory.”
The commercial will air in the five North American markets where BetMGM Casino presently operates: Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
AJ Mazza, Brand Director at BetMGM, stated, “Jamie is a terrific ambassador who offers up so many new possibilities to showcase our brand. His enthusiasm and sense of humor on set were contagious, and it was a joy to work with him.”
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