Italy’s online gambling industry. In September 2024, the online gambling market in Italy continued to grow, with notable expansion in a number of areas. Significantly, the online casino industry has performed exceptionally well, and the poker tournament industry has begun to rebound.
According to media reports, the Italian market’s most reliable growth engine has been the online casino sector. Spending increased by 22.4% year over year to €241.1 million in September 2024. This indicates a growth rate of 5.7% per month. By getting closer to a 30% market share, Lottomatica has further cemented its dominance over the industry. While 888 passed Snai, Sisal, the only other operator with a percentage above 10%, held onto its position.
The growth rate of the online betting industry has been slower than that of the online casino industry. Spending increased by 1.7% year over year to €112.1 million in September 2024. On the other hand, the monthly decrease was 21.2%. Lottomatica’s market share in this category is now close to 30%. Bet365, Snai, and Sisal all kept their market shares above 10%.
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There are indications that the online poker tournament market is rebounding. Spending increased by 8% year over year to €9.5 million in September 2024. This indicates a growth rate of 14.5% every month. PokerStars regained a market share of more than 40%, solidifying its position as the industry leader. With market shares of more than 19% and 11%, respectively, Lottomatica and Sisal came next.
On the other hand, the online poker cash game market continues to deteriorate, with spending falling 8.6% year over year to €4.8 million. Nonetheless, there was a slight increase of 5.5% from month to month. Additionally, with a market share of more than 35%, PokerStars led this category.
The number of players in the Italian online gambling market is rising, especially among young to middle-aged men who are choosing more and more high-stakes casino games including slots, roulette, and blackjack. Although football is still the most popular sport to gamble on, generally, casino-based betting is becoming more and more popular. The Italian Gaming Authority (ADM) has responded to these developments by enacting responsible gaming policies to reduce the possible risks that come with greater involvement and stakes. These measures, which include deposit caps and self-exclusion tools, are meant to promote a more controlled and equitable gaming environment.
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