Argentine top-flight football club Club Atlético Independiente has revealed Sportsbet as its new front-of-shirt sponsor, despite potential advertising limitations being implemented soon.
According to the deal, the sports betting operator will appear on Independiente’s uniform during the 2025 season, when the team will play in the Copa Sudamericana. The brand will also launch promotional campaigns throughout the year to increase its awareness.
In a press release, the club stated: “Sportsbet is a site with slots, roulette, blackjack, live casino and bingo, which includes sports betting and manages with this agreement to position itself as a key player in the sports world, reaffirming its vision of promoting responsible entertainment and its support for sports institutions of great relevance such as the Club Atlético Independiente, one of the most emblematic in the American continent.”
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With this agreement, four of Argentina’s ‘big five’ teams now have gambling partnerships: Boca Juniors, Racing Club (both with Betsson), and River Plate (Codere).
However, this arrangement comes only days after Argentina’s Chamber of Deputies passed a measure proposing an almost full ban on gambling and betting advertising, including sports sponsorships, according to Sports Insider.
The Premier League plans to make a similar move after the end of the 2025/26 season, preventing gambling businesses from acting as front-of-shirt sponsors. Currently, ten clubs in the league have such deals, since the gambling sector has historically been a substantial source of cash for shirt sponsorships.
Recognizing the need to address concerns while still appeasing teams, the league reached a compromise by prohibiting obvious front-of-shirt gambling advertisements but permitting other types of collaboration, such as sleeve sponsorships or other commercial relationships.
While this Argentine measure seeks to outright ban betting sponsorships, it is expected that a similar compromise, or even a veto by President Javier Milei, might be achieved if the bill is passed.
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