Hard Rock Bet, an online sportsbook, has established a cooperation with Duffy’s Sports Grill in Florida, recognizing it as its official Game Day Partner.
The agreement between Hard Rock Bet and Duffy’s is designed to allow both companies to connect with sports fans at over 30 brick-and-mortar restaurant locations in Florida.
Joe Webb, Chief Executive Officer of Duffy’s Sports Grill, stated, “We are thrilled to collaborate with Florida’s only legal sportsbook, Hard Rock Bet, and offer our MVPs special promotions when they dine with us.” It is certainly the ideal sports matchup between Florida’s largest family-owned restaurant business and the nation’s most entertaining sportsbook.
“For decades, we’ve been renowned as the premier sports and eating destination, with over 80 TVs in each location, high-quality food, and two-for-one beers all day, every day. To be able to improve our MVPs’ experiences through our cooperation with Hard Rock Bet is comparable to a game-winning touchdown.”
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Meanwhile, Nick Menas, Head of Partnerships, stated: “Duffy’s Sports Grill, with its community sports ambiance and the intense fanaticism of its faithful MVPs, is a wonderful compliment to Hard Rock Bet. We’re thrilled to be working with Duffy’s Sports Grill as an official game day partner of Hard Rock , and we look forward to increasing player engagement and loyalty at their 30 Florida locations.”
While the relationship includes a variety of co-marketing angles, Hard Rock emphasized in-person encounters as a key outcome. Duffy’s Sports Grill MVPs and players who are physically present at a Duffy’s location will be able to take advantage of unique Hard Rock Bet bonuses during select tournaments.
Hard Rock Bet has recently formed several partnerships. In other headlines, the Seminole Tribe of Florida and West Flagler Associates have agreed to market jai alai betting through the Seminole’s Hard Rock Bet app.
The deal, announced in late October, comes four months after the US Supreme Court upheld a lower court verdict, paving the door for Florida digital sports betting statewide. As part of the agreement, West Flagler has agreed to suspend any future legal objections to the Seminole Tribe’s casino activities.
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