The new “Fancy Mode” feature from GR8 Tech is improving sportsbook engagement by providing the appearance and feel of exchange betting while maintaining operators’ revenue models.
GR8 Tech gives operators an effective tool to grow their audience, set themselves apart from the competition, and guarantee revenue stability during busy events like the IPL, which begins this weekend, by introducing an exchange-inspired interface without changing the underlying risk models or bet calculation mechanics.
According to Denys Parkhomenko, CPO of GR8 Tech, “the exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform.” “This is precisely the kind of adaptable, player-driven evolution that we support—minimal yet significant adjustments that boost engagement and income.”
Important Features of the Exchange-Style Sportsbook User Interface
The feature, which aims to increase audience reach while offering a seamless betting experience, presents:
- UI Toggle: Players can alternate between “Fixed” and “Exchange” views, and new users can customize the default configuration. For later visits, preferences are stored locally.
- Optimized Market & Odds Display: To make it easier for exchange bettors to browse, odds automatically transform to a Back/Lay format with clear layouts.
- Cricket-Specific Improvements: Players are guaranteed a more user-friendly and recognizable interface thanks to specific modifications made to cricket event pages.
- Improved User Experience: Bets are tracked and executed with ease thanks to updated CashOut, BetSlip, and BetHistory features.
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During the largest sporting events in the globe, operators must use every opportunity to draw in and hold on to traffic. We offer a high-impact engagement option with the “Fancy Mode” that poses no operational risk and has a major positive influence on player retention, Parkhomenko continued.
The “Fancy Mode,” which is currently available for Cricket single bets, can be made the default view by operators or made available as a toggle-on feature within Cricket event sites.
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