The modifications in advertising regulations are anticipated to be effect on April 14, 2025, with the internet giant increasing a number of definitions and altering country-specific guidelines.
Google, an American multinational business and technology firm focused on search engine technology, online advertising, and software, has revealed plans to amend its gambling and gaming advertising policy.
Before the revisions went into effect in April, the corporation offered a preview of the new guidelines.
An overhaul of gambling advertising policies will go into effect in April
Google acknowledged the planned amendment to its Gambling and Games policy on Monday. It said that the modifications are planned to take effect on April 14, 2025. Looking at the larger picture, the software company announced that it will alter country-specific gambling advertising standards as well as tweak the regulations for promoting particular gambling activities.
It is vital to remember that organizations who want to advertise gambling-related material must first apply for Google certification.
A gambling ad campaign that solely targets countries where such advertising are outlawed will be rejected with a “disapproved” rating and will not be promoted under the current and prospective policies.
On the other hand, if an advertiser targets both countries that allow and restrict gambling advertisements, Google will let the ads to appear only in the approved countries under “eligible limited”.
“On April 14, 2025, Google will update its Gambling and Games policy. The update will include revisions to country-specific guidelines and provide more detailed explanations of the different gambling categories. A preview of the revised policy is available now, and will be available until the changes take effect on April 14, 2025,“
reads a statement released by Google
The amended rules will affect the marketing of offline gaming. The old guidelines allow for “Promotion of physical, real-money gambling activity or establishments,” but the amended policy includes the word “legal,” implying that only lawful physical, real-world gambling activity or establishments would be marketed.
The software giant, in its amended policy, also identified a number of nations, including Singapore, Turkey, Italy, Bulgaria, and China, where the advertising of offline gambling is illegal.
See also:
- Gibraltar Boosts Financial Crime Enforcement with Interpol
- Catena Media reports weak 2024 results but remains confident in its strategy
- Light & Wonder Wins Legal Battle Against Aristocrat in Australia
The new policy expands definitions of online gambling
When it comes to the marketing of online gambling, Google’s new regulations, which are set to take effect in April, broaden the definitions of the activity and the promotion of what content is allowed.
In addition to online gambling advertising, the promotion of online gambling-promoting content, such as “aggregator or affiliate sites that provide information about, or a comparison of, other gambling services,” is authorized.
In terms of prohibited online gambling advertising, Google’s new policy states: “Promotion of online gambling promoting content other than aggregator or affiliate sites that provide information about, or a comparison of, other gambling services is not allowed.”
Furthermore, the internet giant included a provision in its online gambling marketing policy that said that “promotion of Mahjong involving the exchange of money” is not authorized in the Asia-Pacific area.
Google reaffirmed that in order to promote online gambling, advertising must maintain their registration, permission, and license, among other criteria that qualify them as qualified advertisers.
Companies that modify their licensing must promptly tell the internet giant. The promotion of gambling ads without certification may lead to a restriction or account suspension.
Join us on all our social channels and groups
Gameongazette is present on:
