Smooth Spins, BVGroup’s newest gaming brand, has been launched in collaboration with Global, the Media and Entertainment Group.
Smooth Spins offers a captivating slot-focused gaming experience by fusing the distinctive aesthetic of Smooth with the state-of-the-art technology and experience of BVGroup.
One of the most well-known commercial radio stations in the UK is Smooth. With 7.8 million weekly listeners, Smooth is now experiencing its highest audience figures ever while playing all the greatest music.
Following the debut of Heart Bingo in 2021, a now-familiar and beloved gaming brand, this is the second successful collaboration between BVGroup and Global.
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“We are looking forward to building on our successful partnership with BVGroup by launching the new Smooth Spins, offering players a superb experience and another way of connecting with the hugely popular Smooth brand,” stated Joel Stern, Director of Enterprise and Engagement Marketing at Global.
“We are excited to be working with the amazing team at Global once more to bring a top-tier casino brand to the UK,” said Sarah Caskie, Head of Heart Bingo and Smooth Spins. We’re excited to continue building on the success that our relationship has already shown.
“We are certain that this new endeavor will provide an outstanding gaming experience that players will love, using Heart Bingo’s amazing success as our benchmark.”
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