Gaming Innovation Group (GiG) has announced that its pioneering social sweepstakes casino platform SweepX is now live with new partner Primero under the goldrushcity.com brand.
GiG’s revolutionary technology marks another significant strategic milestone, as it enters the sweepstakes and social casino vertical for the first time, demonstrating its commitment to fueling growth in new and emerging markets for its partners.
SweepX, designed to address the expanding demand in the US sweepstakes market, includes a dual-wallet system, prize redemption management, and GiG’s superior AI-assisted content management technology, giving operators a considerable advantage.
This breakthrough approach was designed to generate development and increase player engagement in social sweepstakes gaming. SweepX provides a comprehensive turnkey solution for social casinos, integrating market-leading front-end capabilities, a custom CMS, and personalized content integration.
SweepX is designed to help operators accelerate online growth and provides unrivaled speed to market.
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SweepX, which is already online, effortlessly blends GiG’s proven iGaming platform, which is active in the United States, Europe, and Latin America, with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the industry’s largest sweepstakes casino content libraries.
This launch is just another milestone in GiG’s revolutionary year, demonstrating its extraordinary delivery speed. GiG continues to set the standard for operational excellence, having launched 13 brands and completed multiple migrations.
The sweepstakes gaming business experienced remarkable growth in 2023 and continues to rise, with a market value of $5.6 billion. According to E&K data, the sector is expected to develop at a CAGR of +43%, reaching $11.4 billion in 2025.
“The introduction of SweepX represents a watershed moment for GiG, allowing us to strategically leverage our pioneering technology in online social casino gaming and position ourselves as market leaders. The overwhelming positive response to SweepX since its announcement in May of this year has strengthened our belief in its ability to revolutionize the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for both players and operators, further fueling GiG’s ambitious strategic plans for growth,” said Richard Carter, Chief Executive Officer.
Barry Rutherford, CEO of Primero, stated, “GiG’s world-class infrastructure allows us to deliver a wider range of content and an unsurpassed player experience. Its flexibility and innovation allow us to react to the market’s ever-changing demands while providing seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we are setting a new standard for excellence in the US market. Furthermore, this collaboration positions us well to develop and flourish in global iGaming markets, leveraging GiG’s expertise to provide an amazing end-to-end gaming experience across all touchpoints.”
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