To improve player engagement across its wide range of jackpots, Games Global, a well-known online gaming content provider, has established a strategic alliance with Future Anthem, an expert in AI and data science.
Through the cooperation, Games Global’s jackpot content incorporates Future Anthem’s Audience Identifier module, which is a component of its Amplifier AI package. This cutting-edge solution uses recommendation algorithms and real-time monitoring to pinpoint the most responsive customers and send customized marketing messages in response to jackpot action.
Games Global’s marquee jackpot games, like as Mega Moolah and King MillionsTM, will use this system. The integration seeks to increase interest and wagering activity on jackpot games by emphasizing personalized communications during crucial player interaction periods.
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The industry has already seen quantifiable effects from Future Anthem’s tested technology, with targeted players raising their bets by 20–30% as jackpots reach peak interest levels. Games Global demonstrates its dedication to provide customized gaming experiences and utilizing state-of-the-art machine learning to improve user pleasure by implementing this AI-powered strategy.
This partnership not only enhances Games Global’s content portfolio but also demonstrates how AI is increasingly influencing real-time, customized consumer experiences in the iGaming sector.
“Games Global is constantly searching for ways to increase operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that,” stated Andy Booth, Chief platform Officer of Games Global.On behalf of our partners, we can improve the player experience by using Future Anthem’s Audience Identifier tool to efficiently interact in real time with targeted consumers and increase jackpot engagement.
“Games Global is a giant in the iGaming industry, and we are proud to assist in upgrading its jackpot personalization processes to supplement its overall offering,” continued Future Anthem CEO and Founder Leigh Nissim.Amplifier AI, our flagship product, has a track record of producing outcomes, and we are certain that Games Global will follow suit.
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