80,000 games were installed in the first minute. 500,000 games were installed in the first hour. $1 million in Fetch Points were produced for users.
Fetch, America’s incentives App, has transformed mobile incentives by rewarding customers whenever they purchase or dine. In 2024, they went a step further with Fetch Play, an adjoe-powered Arcade integration that allows users to earn points simply by playing mobile games. There is no need to buy anything.
A Super Bowl strategy that transformed the game
Following Fetch’s hugely successful $1.2 million livestream giveaway, the business announced an industry-first prize of $1 million for consumers who downloaded and played a Fetch Play game.
What’s the challenge? Managing an unprecedented rise in traffic while providing a consistent experience for consumers, marketers, and tracking systems alike.
The preparation was extensive. Fetch and adjoe expected a 1,000x increase in traffic over usual levels and took precautions to maintain stability. When the campaign began, the effects were immediate—and staggering.
Unmatched Scale and Engagement
- 80,000 game installs powered by adjoe in the first minute
- Half a million game installs within the first hour
- 2.3x higher Fetch user quality, delivering exceptional value for mobile game publishers.
- Nearly $1 million in Fetch Points awarded, driving retention and long-term engagement.
This wasn’t just a win for Fetch and adjoe—it was a defining moment for mobile game user acquisition.
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The Way Adjoe and Fetch Made It Happen
To ensure flawless execution, adjoe worked with Fetch for weeks in advance, scaling infrastructure to handle millions of installs per minute. Real-time tracking and verification systems were stress-tested, and a dedicated 24/7 support team was assembled for game day.
Advertisers noticed the tremendous possibility early on and increased their spending to capitalize on Fetch’s high-intent audience. As a result, consumers were not only engaged, but also discovered new mobile games at a record pace.
A New Era in Mobile Game Growth
This campaign represents a revolution in mobile game user acquisition strategy. By combining traditional TV advertising with mobile-first engagement, Fetch and adjoe have created a powerful new channel for game producers aiming to scale quickly.
With adjoe now capable of managing 300,000 installs per second (or an astounding 20 million installs per minute), the potential for future campaigns are endless.
“We had incredibly high expectations for the scalability and stability of our app, and we challenged adjoe to be ready for game day,” stated Marc Bearman, General Manager of Fetch Play. “Adjoe swiftly stepped in as an extension of our team, ensuring that we could scale following our most successful commercial ever. I find it difficult to believe that any other platform could power gaming incentives on this magnitude.
With the success of this campaign setting a new industry standard, Fetch and adjoe are only getting started.
About adjoe
Adjoe delivers new ways for apps to monetize and scale by improving the user experience with incentivized and programmatic ads.
The company operates the world’s largest and fastest growing rewarded advertising channel with locations in Hamburg, Boston, Singapore, and Tokyo.
Adjoe’s powerful AI and first-party data enable us to provide highly targeted ad experiences to over 600 million mobile consumers worldwide. adjoe’s market-shaping technologies, including Playtime, Arcade, and adjoe Ads, are supported by a $100 million investment from Bertelsmann.
They assist app developers worldwide in reaching unique and highly motivated customers, monetizing their apps more efficiently, and ultimately maximizing overall earnings.
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