FeedConstruct has agreed to purchase exclusive worldwide streaming and data rights for all Korean Volleyball League and Cup matches.
This arrangement will include coverage for both the men’s and women’s leagues.
The collaboration also includes the Kovo Cup, an annual event that kicks off the league season. The Cup allows teams to try out new ideas and has grown in popularity since 2018, when overseas teams such as Thailand’s Supreme Chonburi participated.
Good to know: Korean volleyball has long been recognized for its competitive attitude, with national teams often competing in major international competitions such as the Olympics and World Championship.
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The collaboration between FeedConstruct and Korean volleyball authority seeks to increase worldwide awareness of the sport.
FeedConstruct extended its contract with the German Handball Bundesliga Women earlier this year, earning the league’s exclusive global betting streaming rights.
This came after a regional sponsorship agreement with the Argentine Football Association and a collaboration with World Archery for exclusive betting data gathering and broadcast rights.
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