Today, the world-renowned technology, content, and media company Spotlight Sports Group (SSG), which specializes in sports betting, announced an extension of its long-standing content agreement with FDJ UNITED.
Through the relocation, SSG’s unparalleled portfolio of raceday information, including the ground-breaking new Smart View card, will be made available on the redesigned 32Red sportsbook by FDJ United’s online betting and gaming subsidiary.
The brand FDJ UNITED Unibet has been a longtime partner for Racing Post content, and for many years, Unibet’s channels have featured full racecard coverage, including comments, judgments, ratings, and form.
In October, the collaboration was expanded to incorporate the new Smart View racecards and all foreign regions.
FDJ UNITED has now launched all content across 32Red in response to the success and client engagement observed across Unibet. Full racecard material, recent form, comments and verdicts, and Smart View will all be available to customers.
All content is provided for greyhound racing in the UK and Ireland, as well as horse racing in every territory.
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A state-of-the-art racing product, Smart View was created with contemporary bettors of all skill levels in mind. By utilizing cutting-edge technology and taking cues from well-known video games like FIFA and Football Manager, Smart View streamlines the conventional racecard and increases its accessibility for all users.
Feedback from thousands of interviews with both seasoned and inexperienced bettors helped to refine the concept.
The industry-leading Racing Post database serves as the foundation for the underlying data, which is updated constantly to reflect real-world conditions. A group of data scientists and racing specialists trained the data, which also iterates on itself.
Since its official premiere in 2024, thousands of bettors have been using Smart View daily. When backed to a level stake, its top picks have often produced a profit at important racing events.
The choice to expand their content offering throughout the group was influenced by the success of the Smart View race cards, according to Alistair Gill, Sportsbook & Racing Market Growth Manager at FDJ UNITED.
“Racing Post content has been a cornerstone of the Unibet racing proposition for many years, something that was further cemented with the addition of Smart View last year, a product that our customers have readily embraced,” Gill said. It was simple to decide to implement the Racing Post material throughout the 32Red sportsbook since it was being updated.
Sam Houlding, Spotlight Sports Group’s Managing Director B2B, continued, “We’re thrilled that FDJ UNITED has expanded our collaboration to include the renowned 32Red brand. We look forward to working with FDJ UNITED for many years to come, as they were one of the first partners to see Smart View’s revolutionary potential.
Supporting the international horse racing, betting, and fantasy sports sectors is the goal of Spotlight Sports Group.
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