When Penn Entertainment announced its relationship with ESPN last year, the synergy between the betting app and the World Leader in Sports was touted as the deal’s major selling point.
More than a year later, one of the key components of that synergy is now operational.
Customers can now link their ESPN and ESPN Bet accounts. With linking, bettors may now track their play both in the ESPN app and on ESPN.com.
“Linking ESPN and ESPN Bet accounts is part of the seamless, integrated betting experience we envisioned from the start. No other company in the betting space can offer the level of personalization or interconnected experience that ESPN Bet provides,”
said Vice Preside, ESPN Bet and ESPN Fantasy Mike Morrison.
Customers who link their accounts can now receive personalized offers based on their favorite teams and sports.
“Bringing this new feature to market is an important step in our efforts to create a fully interconnected media and betting ecosystem for ESPN and ESPN Bet,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment. “Account connection enables us to better serve and engage our users by enabling important personalization and promotional features. This tool is only the beginning of further integrations that will enhance the ESPN Bet experience.”
See also:
Rush Street’s shift away from affiliates reduces CPA costs by 33%.
Sky Bet discontinues its #RequestABet service.
Loterj filed a lawsuit to suspend the SPA list of approved operators in Brazil.Penn hired LeBerge, a Walt Disney Company veteran, in April to boost the connections between ESPN Bet and ESPN.
During Penn Entertainment’s Q1 earnings call, CEO Jay Snowden stated that the feature would be released as soon as feasible during the NFL season.
“Once you do the account connecting, that’s when you can go really complex on personalized offers, within the Fantasy app, within the ESPN media app,” Snowden told reporters at the time.”
ESPN Bet is currently fighting for market share, ranking sixth among operators nationwide with approximately 3%. ESPN and Penn thought that the agreement would eventually increase that market share to 20%.
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