DraftKings had significantly higher uptime than its competitors during the second half of the NFL season, according to research conducted by Bettormetrics, an innovative AI data company that provides competitive trading intelligence and insight to the sports betting industry, with support from its data partners OpticOdds.
Customers at the sportsbook may make bets on more than 89% of the games, which is more than 5% more than its nearest competition.
The outstanding percentage has only increased since the playoffs began, with the Massachusetts-based operator offering markets for 94.2% of the postseason, 15% more than competing companies ESPN Bet and Hard Rock.
The average uptime among the nine main brands in the US regulated market was slightly more than 81%, demonstrating the effectiveness of DraftKings’ dynamic offering and pricing strategies.
At the opposite end of the spectrum, Penn Entertainment’s ESPN Bet brand averages little more than 75% uptime, resulting in a substantial number of fixtures where consumers are unable to place a wager.
The operator also had the gameweek with the lowest uptime, with ESPN Bet’s markets open for barely two-thirds of the weekend, more than 20% less than DraftKings.
However, it has steadily improved in the second half of the season, averaging around 80% uptime in recent weeks.
As the postseason began, all operators increased their uptime, with the average across the board reaching 85%.
Both Caesars and DraftKings topped 90% uptime throughout the first two weeks of the season’s conclusion, which included a number of thrilling ties and major upsets.
When it came to the Super Bowl, which saw the Philadelphia Eagles thrash the reigning champion Kansas City Chiefs, DraftKings once again set the norm, offering markets for virtually the entire game with an impressive 97.6% uptime.
At the other end of the scale, ESPN Bet rose from the bottom, while Fanatics fell behind at 82.7%, which was lower than its previous playoff offering.
Uptime improved virtually everywhere, with every operator save Fanatics offering markets for longer as the season approached its dramatic finish.
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Sabin Brooks, Chief Revenue Officer of Bettormetrics, stated: “The NFL season is the pinnacle of US sports, and the highly competitive offerings across the board include player props, micro bets, and large scale volumes across handicap markets.”
With so much investment in its pricing powers, it’s not surprising that DraftKings is the clear leader in utilizing its potential, with the fewest market suspensions. On the other end of the scale, ESPN Bet is still finding its footing in the market, with an uptime of less than 80% in a sport where every down counts.
“Of course, there are additional mechanisms, such as bet acceptance time, that make up each operator’s total trading strategy. Nonetheless, our analysis shows that uptime is still one of the most significant differences between the biggest betting platforms in the United States.”
Robert Urwin, CEO and co-founder of Bettormetrics, continued: “Over the previous three months of the NFL season, we’ve seen several significant market leaders and trends develop. Although ESPN Bet is tied for the lowest uptime during the period, it has progressively increased it by more than 10%, indicating that its product is improving.
“FanDuel, which is part of a duopoly with DraftKings, lags behind its rival in uptime by an average of more than 6%, potentially leaving a sizable chunk of revenue on the table due to extended suspensions and slow-to-reopen markets.”
As the data shows, it is considerably closer to the pursuing group of BetMGM, bet365, and Fanatics than its direct opponent, thus uptime may become an area to improve next season.”
Bettormetrics monitors and analyzes thousands of live in-play sports betting occurrences each week. Bettormetrics’ observed performance and competition research have already assisted traders and analysts in identifying and addressing weaknesses that have a direct influence on sportsbook revenues and profitability.
About Bettormetrics
Bettormetrics is an innovative AI data firm that offers competitive sports odds information and insight to the sports betting market.
Bettormetrics’ Trading Analytics Platform is a SAAS solution that provides sportsbook trading desks with cutting-edge information and analysis across the event life cycle, allowing sportsbooks, data providers, and B2B platforms to gain a competitive advantage and ensure no gains are lost.
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