LiveScore, a global sports media company and one of the world’s leading providers of real-time sports updates, has named Dimitar Berbatov as the official European brand ambassador for both LiveScore Media and LiveScore Bet, two key components of the LiveScore Group sports ecosystem in Europe.
LiveScore has been fueling fans’ passion for sport since its inception in 1998, and it has grown to become one of the world’s most popular media companies.
This relationship demonstrates the brand’s dedication to improving the experiences of football fans throughout the world by leveraging Berbatov’s skills for content, media appearances, and marketing activity.
With a brilliant career spanning Manchester United, Tottenham Hotspur, and Fulham in the Premier League, the Bulgarian is still a beloved figure in the sport, particularly in the United Kingdom.
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Berbatov was recently named the ambassador for LiveScore’s ‘Extra, Added Time’ campaign, in which he encourages fans to make more time for their mental health.
As part of this program, throughout November, LiveScore contributed £250 to charity for every major Premier League moment delivered via its app after 90 minutes.
Dimitar Berbatov, Official European Ambassador for LiveScore and LiveScore Bet, stated, “I’m delighted to continue my association with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve demonstrated that football can inspire great change, and I’m eager to build on that momentum.
“LiveScore has been a pioneer in providing real-time football updates, putting spectators in the center of the action. As someone who has lived and breathed the sport, I am honored to represent the brand and look forward to bringing fans closer to the game we all enjoy.
LiveScore CEO Sam Sadi stated, “We are delighted to have Dimitar Berbatov as our brand ambassador. His iconic reputation in European football, along with his ability to excite fans on and off the pitch, make him an ideal fit for LiveScore.”
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