Concacaf, the governing body of soccer in North America, Central America, and the Caribbean, has launched a bid process to choose the first official betting partner for its senior men’s and women’s national teams and club championships.
The arrangement, which will last from 2025 to 2028, provides Tier 1 sponsorship with exclusive brand presence at some of the region’s most prestigious tournaments.
The sponsorship will cover major competitions for men’s and women’s national teams, including the Gold Cup and Nations League for men and the W Qualifiers, Championship, and Nations League for women respectively.
Club competitions include the Champions Cup, Central American Cup, Caribbean Cup, and the new W Champions Cup.
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Concacaf competitions typically draw sold-out stadiums and large broadcast audiences, according to a statement, providing a potential for the chosen partner to benefit on the region’s growing love of soccer, particularly as momentum builds ahead of the 2026 FIFA World Cup.
The governing body has enlarged its calendar to include new tournaments such as the W Champions Cup, as well as modified formats for current championships, hence increasing interest and visibility.
Concacaf’s Commercial Department will supervise the bidding process and offer interested parties with additional information on rights packages and competition descriptions when they submit expressions of interest.
Concacaf wants this collaboration to not only broaden the worldwide reach of its competitions, but also to build greater economic links as the sport grows at an unprecedented rate in its member regions.
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