ComeOn Group has announced a new relationship with Danish esports group Astralis that will begin in January 2025.
ComeOn Group’s flagship brand, ComeOn!, will become Astralis’ new global partner, using its network of licenses in major European regions.
Mads Rasmussen, Commercial Director at Astralis, stated, “We are pleased to introduce ComeOn! as our new global partner.
This cooperation is very important to Astralis as an organization and as a business, and we are excited to put it into action in ways that engage our fanbase while emphasizing our strong commitment to safe and ethical gaming.
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“We have undergone a long and very positive process with ComeOn Group, and the fact that they are European-based with licenscs in all our key markets, including Denmark, has been a decisive factor in our decision.”Astralis fans in Denmark and around the world can look forward to an innovative new digital campaign that aims to provide an exciting and engaging experience.”
According to ComeOn Group CEO Juergen Reutter, the agreement will expand the igaming operator’s foothold in the esports industry and is highly appealing to the firm’s audiences.
He said further: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community.”This relationship also demonstrates our focus on localization and personalization, and by collaborating with Astralis, we can create unique experiences that resonate with our users while elevating the entertainment experience surrounding competitive gaming.”
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