CNY implemented smart tables in Wynn casinos in Macau. By January 29, 2025, the Chinese New Year, Macau casino operator Wynn Macau Ltd. hopes to have fully implemented so-called “smart tables” at its two Macau facilities.
Wynn Resorts Ltd. group chief executive Craig Billings has provided the rollout schedule. He made his remarks during a conference call with investment analysts on Monday after the company revealed its third-quarter earnings.
Both the Wynn Macau resort on the city’s peninsula and the Wynn Palace resort in Cotai are managed by Wynn Macau Ltd.
“We are in the midst of rolling out smart tables,” Mr Billings mentioned. “We’ve got about a quarter of our tables covered and we expect to have full rollout by Chinese New Year 2025.”
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The Wynn group executive emphasized that using smart tables has operational advantages, particularly in terms of game security and preventing human error.
Mr Billings added “and then there’s a bunch of benefits on the marketing side, primarily due to an abundance of very precise bet-by-bet data.”
“We have a super clear view of how we intend to utilise that data and bring some innovative marketing forward to our customers. The real benefits of that require you to be at substantially-complete rollout because you need a complete view of the customer.”
In March, the Macau operators and the Gaming Inspection and Coordination Bureau discussed the potential of “smart” technology in the local market. Since then, a number of operators have raised concerns about plans to monitor the financial integrity of games at casino gaming tables using radio frequency identification (RFID) technology.
The competitive climate in Macau’s casino business is still “clearly intense,” according to Mr. Billings’ remarks. According to him, Wynn Macau Ltd. was concentrated on “maximising EBITDA [earnings before interest, taxation, depreciation, and amortisation] rather than purely market share.” “We saw particular strength during the [October] Golden Week holiday period, where mass table drop increased by almost 30 percent compared to last year’s Golden Week.”
In response to a question concerning the stimulus plan that China’s central government just unveiled to accelerate the nation’s economic growth, Mr. Billings stated that it was “a bit early at this point to say if anything is cascading through Macau.” However, he acknowledged that these programs might have a “pretty substantial positive impact” on both the number of visitors to Macau and gross gaming revenue, citing the effects of similar packages previously offered by the Chinese authorities on the Macau casino market, specifically in 2016.
The executive mentioned that the Chairman’s Club at the Wynn Macau casino, which Mr. Billings claims is the “most exclusive gaming area” at the property, was “currently being revitalized and expanded” by the Wynn group.
“A similar expansion and renovation of the Chairman’s Club at Wynn Palace is currently in the design phase,” he continued.
The executive commented that “four recently renovated and reimagined” food and beverage venues at been launched at Wynn Palace, with a “destination food hall” coming online in “mid-2025”.
The management of Wynn Group also mentioned the capital expenditures it has committed to under its current 10-year license, which include the construction of an event center and the debut of a resident show.
Mr Billings mentioned “We continue to advance design work on our event center and production show for Wynn Palace. I was in Shanghai two weeks ago reviewing initial rehearsals for our production show and I was very pleased with the early work on the production.”
On the conference call, Wynn Resorts’ chief financial officer, Julie Cameron-Doe, stated that the company now anticipates capital expenditures associated with its concession commitments in Macau “to range between US$350 million to US$425 million in total between 2024 and the end of 2025.”
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