Dafabet has extended its relationship with Celtic Football Club for a another three years, making it the team’s longest-running front-of-shirt sponsor.
The Scottish team has commended Dafabet’s continued commitment to the Celtic FC Foundation, having previously contributed front-of-shirt space for campaigns, and Celtic FC has stated that the agreement with Dafabet would remain unchanged in the wake of the revelation.
As part of its dedication to Celtic’s philanthropic foundation, the operator also donates match tickets to nearby charities, grants supporters and organizations the opportunity to play on the park, sponsors charity games, and provides assistance with Foundation initiatives.
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“We are thrilled to agree this new extension as Dafabet has been a hugely important partner of the club for so many years,” said Celtic FC Chief Executive Michael Nicholson.
“This partner has also shown a genuine and significant dedication to our community and philanthropic aspects, for which we are quite grateful.We are able to draw in and offer high-caliber partnerships because of the club’s solid foundation, and we can confidently look to the future thanks to agreements like the one we announced today. We appreciate Dafabet’s ongoing dedication to Celtic. “
Since the renewal, the sports betting company has been the club’s shirt partner for 12 years straight, starting with the 2016–17 season, making it the longest-standing relationship in the club’s history.
“We are thrilled to be expanding our partnership with Celtic FC,” said John Cruces, Head of Sponsorship at Dafabet.
“It is a proud time to be the longest front of shirt partner on a shirt that is so famous and well-known around the world. It’s a little unbelievable to consider that we were initially featured on the jersey during the unbeatable 2016–17 season. “
“The club’s level of achievement throughout our collaboration has been astounding and a testimony to everyone, both on and off the field. As always, we send the club our best wishes and anticipate more records being broken and shared objectives being accomplished.
The collaboration strengthens the relationship between Scottish football and the gaming sector. By designating William Hill as the major sponsor for all four divisions—the Premiership, Championship, League One, and League Two—the Scottish Professional Football League (SPFL) strengthened their partnership earlier this year.
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