Despite overcoming several obstacles and finishing a thorough transition, the business kept its growth strategy.
Catena Media, the top provider of affiliate marketing services that powers online bookmakers and casino operators worldwide, released its 2024 annual report. The report, which was made public on Wednesday of this week, outlined the company’s goals for this year as well as a number of difficulties and successes from the previous year.
There were several transformative tasks and goals in 2024
According to the most recent financial and economic Catena 2024 Report, Catena’s 2024 revenue reached €49.6 million ($53.5 million). The previously cited outcome indicated a 35% decline from the previous year. The Adjusted EBITDA that Catena reported for 2024 was €5.4 million ($5.8 million), which represents a 79% drop from 2023.
Nonetheless, the business recognized the significance of 2024, a year that allowed for a strategic change. By streamlining several processes and resolving issues, this change eventually led to a significant drop in expenses, which dropped by 39% in 2024.
Catena’s strategic change was finished under a completely new leadership group. The business recognized this as a significant development milestone. According to Catena’s 2024 annual report, “the new leadership swiftly identified key challenges, including declining revenues, lower CPA rates, high operating costs, and challenging organic search conditions.”
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In order to overcome the aforementioned difficulties, the business reduced its workforce and ended unproductive media collaborations. In order to reduce debt and increase its financial flexibility, Catena also concentrated on a product-led structure that had a favorable influence on its main brands and made use of a variety of assets.
In order to support those procedures, the business redesigned its technological infrastructure, improving data collecting and management while expanding its income streams and other critical operations. “By year’s end, these strategic adjustments have already resulted in improved margins, enhancing our capacity to propel sustainable growth across various channels and setting us up for a return to organic growth in 2025,” Catena Media continued.
Catena is in a better position to go after growth again.
The CEO of Catena, Manuel Stan, discussed the various adjustments and difficulties the business has faced in 2024. He explained that the business concentrated on building its strongest core brands in spite of the challenges and saw a noticeable increase in profit margins.
According to Stan, those outcomes demonstrate how successful Catena’s strategic initiatives have been. He concluded by saying, “We are better positioned to pursue a return to growth with our new structure in place.”
Looking ahead, Catena emphasized that one of the main goals for this year will be expanding its sources of income. With the aid of “innovative strategies and partnerships in regulated regions,” the corporation stated that it will seek to increase its market presence throughout North America.
The creation of new items is anticipated to lead to sustainable revenue growth. Catena will continue to concentrate on debt reduction at the same time.
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