Leading Irish bookmaker BoyleSports and Spotlight Sports Group (SSG), a global leader in technology, content, and media with a focus on sports betting, have partnered to supply Smart View racecards, making SSG a digital sportsbook partner for the product.
In order to give its viewers access to the cutting-edge Smart View cards for every race in Great Britain and Ireland in time for the most significant week of the year, BoyleSports will introduce Smart View in time for the Cheltenham Festival.
With its sleek, contemporary, and user-friendly design, Smart View, a state-of-the-art racing product created over many years, has drawn in both new and experienced bettors. By utilizing cutting-edge technology and taking cues from well-known video games like FIFA and Football Manager, Smart View streamlines the conventional racecard and increases its accessibility for all users.
Feedback from thousands of interviews with both seasoned and inexperienced bettors helped to refine the concept. The world-renowned Racing Post database serves as the foundation for the underlying data, which is updated constantly to reflect current conditions at the track. A group of data scientists and racing specialists trained the data, which also iterates on itself.
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Since its official premiere in 2024, thousands of bettors have been using Smart View daily. When backed to a level investment, its top picks have won at the last two Cheltenham Festivals. They also outperformed the starting price favorites at the most recent Dublin Racing Festival.
With more than 390 locations throughout Ireland and the UK, BoyleSports is the biggest privately owned bookmaker in Ireland. The Irish Grand National, the most lucrative race on the Irish National Hunt Calendar, is part of its broad sponsorship portfolio, demonstrating its dedication to racing.
BoyleSports Product Director Daniel Guest emphasized the value of leveraging racing’s vast data bank while appealing to a new audience. “We are thrilled to provide our customers with Smart View,” he stated. We were drawn to Smart View because of its genuine market uniqueness. It meets our consumers’ desire for high-quality, educational material that is presented in an approachable manner for both novice and seasoned bettors because it is dynamic, supported by 40 years of historical data, and based on 3000 interviews with sports fans.”
Sam Houlding, Spotlight Sports Group’s Managing Director B2B, continued, “We are thrilled to welcome BoyleSports as one of our Smart View digital partners. Another illustration of Spotlight Sports Group’s dedication to the future of sports betting is our creative racecard, which has seen tremendous success, especially during significant festivals.
Supporting the international horse racing, betting, and fantasy sports sectors is the goal of Spotlight Sports Group.
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