After signing a significant contract with top operator Swiss Casinos, Blueprint Gaming, the top slots developer in the UK and a part of the Merkur Group, has joined Switzerland’s regulated iGaming industry.
Through Swiss Casino’s online offering, including its branded library that includes titles like Rick and Morty: Strike Back, The Flintstones, and Ted Afterparty, a number of the supplier’s best-performing games are now accessible to a new generation of slot fans. This is a historic debut.
One of Switzerland’s biggest groups of land-based and internet operators is Swiss Casino. The inclusion of Blueprint’s globally renowned slots, which have been shown to draw large audiences and provide top-notch entertainment, is expected to enhance its collection of online slots.
Blueprint’s entry into the Swiss iGaming market demonstrates its ongoing goal to broaden its global reach by making its alluring portfolio available to an increasing number of partners and players in regulated countries throughout the globe.
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“We are thrilled to collaborate with Swiss Casinos and announce our debut into Switzerland’s thriving iGaming market, introducing our renowned and constantly growing portfolio to a new player base,” stated Samuel Haggblom, Director of Key Accounts at Blueprint GamingTM.
As we work to expand Blueprint’s worldwide presence, our partnership with the nation’s top operator shows our aspirational goals for 2025. We are confident that a broad spectrum of players will enjoy our varied selection of games, increasing Swiss Casino’s level of engagement.
“It’s very exciting to integrate Blueprint’s content onto our online platform as it gives us access to a number of the most popular game collections from the industry,” stated Patrick Mastai, Director of Online Casino at Swiss Casinos.
“We look forward to measuring the response from our player bases, and as an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates.”
About Swiss Casinos
The biggest casino chain in Switzerland is called Swiss Casinos, and it is entirely owned by Swiss citizens. Switzerland is the only country in which Swiss Casinos operates.
The group consists of the online casino swisscasinos.ch, the GEORGE Bar & Grill restaurant in Zurich, and the land-based casinos in Pfäffikon, St. Gallen, Schaffhausen, and Zurich.
The historic Lokstadt will host the Swiss Casino Winterthur beginning in 2025.
The total income earned by Swiss Casinos’ casinos in 2023 was CHF 203.9 million. With CHF 187.7 million in gross gaming revenue, the primary contributor was the casino gaming industry.
The AHV (old-age and survivors’ insurance) and the cantons received CHF 87.6 million of this from the casino tax. For the casinos, Swiss Casinos Holding AG offers a range of services in the fields of marketing, IT, technology, finance, human resources, and security.
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