A renowned art institute in São Paulo and a rapidly growing content provider collaborate on an influential creative endeavor.
In order to help local artists, improve its relationships with the community, and reaffirm its dedication to cultural integration, well-known iGaming content provider BGaming is pleased to announce the start of a CSR-driven creative project in partnership with Brazil’s A7MA Art Institute.
A7MA Art Institute is a well-known gallery and cultural center in São Paulo that unites artists, canvases, brushes, and imaginative minds who are all driven by the same desire to promote modern art that is heavily influenced by street culture.
A7MA and BGaming worked together exclusively on a charity project last year, but this year the cooperation has grown into a significant CSR-driven art project that includes BGaming’s ongoing “When Art Meets Gaming” program, which aims to highlight local artists’ abilities at industry events.
One of BGaming’s biggest and most ambitious partnerships to date is with the esteemed Art Institute in São Paulo. Two top A7MA artists will collaborate to produce a one-of-a-kind piece of art that will be displayed at BGaming’s booth N80 at BiS SiGMA Americas.
The “Elvis Frog in Vegas” gaming character will be vividly recreated by one artist, and it will be enhanced with distinctive artistic aspects by the other.
Furthermore, the primary visual component of BGaming’s presence in São Paulo throughout the exhibition period will be a distinctive graffiti pattern made by A7MA artists that represents Brazil’s rich cultural heritage.
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The artwork is on full show at BGaming’s booth during BiS SiGMA Americas, giving attendees a personal look at the outcome of this partnership. Four A7MA artists have produced unique pieces of art that will be used on postcards and gift posters for BGaming’s customers and exhibition attendees.
The pieces combine distinctive creative styles, gaming components, and native Brazilian motifs. Through this program, BGaming keeps learning about local cultures, showcasing the talent of artists, and supporting them financially.
BGaming will support an exhibition at the A7MA Gallery from March 22 to April 17 as part of a creative effort inspired by corporate social responsibility. This philanthropic endeavor will highlight the creativity that São Paulo has to offer and provide local artists much-needed exposure.
Additionally, it will emphasize the vital role that young artists play in the community, as many of them serve as educators, foster the growth of other young artists, and stimulate a wider sense of creativity.
“At BGaming, we want to push the boundaries and change how people perceive the iGaming industry,” stated Kate Puteiko, CMO. We continue to emphasize the value of art in local communities and the critical roles that artists play in fostering local cultures through our “Art Meets Gaming” project. Working with A7MA has been a true inspiration, and we are all at BiS SiGMA Americas forward to see the outcome.
In addition to the work itself, this partnership enables us to truly impact change. We’re proving that iGaming can be a force for good in the community by sponsoring regional artists and starting philanthropic projects.
“We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art,” continued Marcos Ramos Enivo, artist and co-founder of A7MA Art Institute. In addition to promoting local culture, we provide a fresh viewpoint on how people view and engage with the city by establishing venues that provide these artists with visibility.
We are incredibly appreciative of BGaming’s ongoing assistance to the A7MA Art Institute. Through this collaboration, we have been able to continue creatively adding color and vitality to the city, improving the everyday lives of innumerable individuals.
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