With its cutting-edge CoreX iGaming platform and industry-leading AI solutions, rules engine LogicX, and real-time reporting tool DataX, Gaming Innovation Group (GiG Software Plc) has announced the official launch of Betzone in the UK.
This marks another successful delivery of GiG’s premium technology into the biggest and most profitable online betting market in Europe.
This launch, which marks the second UK brand to successfully move onto GiG’s cutting-edge platform during the quarter, is further evidence of GiG’s expanding footprint in the UK and further demonstrates its much improved delivery capability.
GiG’s creative solutions will support Betzone’s dedication to provide a cutting-edge, frictionless, and user-friendly experience as it grows and increases its market share in the cutthroat UK market.
GiG’s cutting-edge risk scoring system, which seamlessly integrates big data and third-party interfaces with its platform and Logic technologies, is a crucial component of this shift.
Betzone may now dynamically adjust player interactions according to risk levels thanks to this system, which guarantees individualized marketing, thorough financial checks, and improved player protection.
With these capabilities, Betzone enhances its capacity to provide the greatest responsible gaming features available, which is crucial for prospering in intricate regulatory environments.
GiG’s robust iGaming Platform CoreX is at the heart of this change. Betzone is now in a position to benefit from GiG’s adaptable and scalable infrastructure, which is intended to promote long-term expansion in the most cutthroat and strictly regulated markets in Europe.
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Betzone can enhance player engagement and personalization by using GiG’s AI-powered technology, which will increase acquisition and retention metrics and support its aggressive expansion plan.
With an estimated yearly market value of £11 billion (€12.8 billion), the UK offers a strategic growth opportunity, building on GiG’s demonstrated success in promoting innovation and compliance across regulated markets. This launch marks the second partner now operating in one of Europe’s largest betting markets.
“Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry,” said James Coxon, Chief Operating Officer of GiG.
This is the third publicly disclosed launch since the year began, further demonstrating our increasing operational teams’ strength and delivery capabilities, and we are starting to see the business’s ambitious strategic ambitions come to fruition. Given the high demand for our solutions at ICE in Barcelona recently and the further projects that are scheduled in the upcoming months, we remain optimistic about GiG’s prospects for the year.
“We believe GiG’s premium solutions will be instrumental in realizing our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market,” continued Adam Joseph, Chief Executive Officer at Betzone.
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