According to recent data from Comscore, a well-known media measurement and analytics company, Better Collective has solidified its position as the industry leader in sports media in Latin America.
The region’s largest sports audience is currently controlled by the company’s wide range of digital sports media brands, which offers its partners significant exposure potential.
Through its Futbol Sites network, Better Collective LATAM reaches a wide range of sports interests in important Latin American markets, including Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
With 184 million monthly visitors across its Latin American businesses, the group’s outstanding performance is highlighted by the most current Comscore data for October 2024.
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Better Collective is the top digital destination for sports enthusiasts in the area, according to this audience data.
Several important sports media brands are part of the company’s portfolio, including Juan Futbol, Torcedores.com, La Pagina Millonaria, Bolavip.com, redgol.cl, and the global YouTube soccer channel Cracks.
Better Collective’s reach in the region is further increased by supporting international brands like FUTBIN (Football Ultimate Team) and HLTV.org (Counter-Strike) in addition to these owned and run properties.
Better Collective sponsored high-profile partner events with Brazilian football great Cafu in 2024 and actively contributed to the creation of content for the Argentinian Football Association (AFA) on their English-language social media channels.
The company’s efforts to assist sportsbooks have been concentrated on increasing brand awareness and bringing in new clients.
Better Collective is able to assist some of the biggest B2C businesses in the world because of its advantageous position in the Latin American industry. Sportsbooks in the area rely heavily on the company’s network to increase their clientele and brand recognition.
Better Collective LATAM is getting ready to help sportsbooks and advertisers navigate this transition as Brazil is expected to regulate its sports betting industry in 2025. It will do this by utilizing its AdTech skills and market analytics.
Since its founding in 2004, Better Collective has developed into a world leader in sportsbook customer acquisition, bringing in 1.9 million new depositing clients in 2023. Based on in-depth knowledge of audience behavior and tastes, the business also assists partners by providing highly targeted advertising solutions throughout its worldwide sports media network.
Better Collective generates over €100 million in revenue annually from its expanding Paid Media Division in addition to its owned properties. Through global search and social media advertising, this section helps sportsbooks attract new clients.
Bolavip, Redgol, La Pagina Millonaria, Torcedores, and Juan Futbol are important sports media brands in Latin America that fall under Better Collective’s purview. Each of these brands provides distinctive, locally relevant content that appeals to local audiences and helps Better Collective LATAM establish a stronger presence in the expanding sports betting industry in Latin America.
“This recognition highlights our leading position and capacity to amplify brands through our extensive audience network, providing customized and scalable advertising solutions that drive both brand awareness and direct customer acquisition for sportsbooks,” says Simon Hovmand-Stilling, CEO of Better Collective South America. The area has become a major growth potential for a wide range of businesses in recent years, and we are in a unique position to use our brands and experience to help advertisers and partners expand in the markets.
Through both organic expansion and M&A, the Brazilian market has expanded to become a substantial component of Better Collective’s operations in a matter of years, contributing roughly 20% of group revenues. According to Hovmand-Stilling, “though there are still some uncertainties regarding the specific policy of the regulation, we have historically seen that regulation is key for ensuring a high degree of player protection and long-term sustainable growth in the market.” Brazil is anticipated to regulate sports betting at the beginning of 2025.
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