Rush Street Interactive (RSI) has brought B2B iGaming studio RubyPlay into the US online casino sector.
Through a new collaboration agreement, RSI’s BetRivers brand has offered RubyPlay content in New Jersey, the developer’s first U.S. state of operation.
RubyPlay initially provided BetRivers with an exclusive portfolio of five premium slot games, which increased to 15 by the end of January through staggered launches. All of these titles have been created to cater to the preferences of players in New Jersey and elsewhere in the United States.
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RubyPlay’s partnership with RSI represents a crucial milestone in the company’s goal to grow into regulated US states, with New Jersey serving as “a launchpad.” BetRivers will also make the supplier’s material available in Pennsylvania and Delaware, and RubyPlay is looking into options in Michigan, West Virginia, and elsewhere.
“Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country,” said Dr. Eyal Loz, RubyPlay’s chief product officer.
“At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”
RSI CEO Richard Schwartz stated that the business is “thrilled” to be the first operator to introduce RubyPlay content in the United States.
“RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value,” he told me. “At RSI, we strive to put our players first by providing the greatest possible online casino experiences.
This collaboration with RubyPlay perfectly coincides with that commitment. We look forward to a fruitful relationship as they establish themselves in the US market.”
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