BetMGM partners with Fremantle– BetMGM, a major player in the iGaming and sports betting industries, has formed an exclusive online casino content rights collaboration with Fremantle, a global leader in entertainment content development and distribution.
This multi-year arrangement offers BetMGM the intellectual property rights to the iconic game programs “The Price Is Right” and “Family Feud” for use in slots, table games, and non-traditional casino games, allowing BetMGM to create bespoke online casino content based on these popular brands.
As part of the collaboration, BetMGM will be a sponsor in select weeks of the forthcoming seasons of “Family Feud” and “The Price is Right,” featuring never-before-seen integrations and activations.
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The two firms intend to reveal further details about their collaboration activations throughout 2025.
BetMGM’s online casino presently offers over 3,500 titles in North American regions, including one of the largest state-specific exclusive jackpot networks.
The network offers more than 20 game titles, including MGM Grand Millions, Bison Fury, Loot’En Khamun, and the Dead Sea Scrolls.
In addition to growing its game options, BetMGM continues to prioritize ethical gaming by incorporating the GameSense program into its mobile and desktop platforms.
GameSense, developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, offers players the tools and services they need to play safely. This is a continuation of BetMGM’s commitment to providing a safe and engaging digital gaming experience.
Erica Gadecki and her staff at Fremantle, along with Simon Murphy of PrimeTime Play, arranged the BetMGM and Fremantle relationship.
“This partnership opens up new opportunities for BetMGM and Fremantle to collaborate and expand our brand,” stated Adam Greenblatt, Chief Executive Officer of BetMGM.
“‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Suzanne Lopez, COO of Fremantle North America, stated, “Our exclusive contract with BetMGM and our top game show IP mark a significant milestone for us both. This innovative alliance paves the way for in-game branding in a variety of online casino categories, as well as integrated TV sponsorship options.
It’s all about boosting how fans of “The Price Is Right” and “Family Feud” interact with the shows in new, interactive ways.
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