- BETBY launched over 350 new chess betting markets for the Esports World Cup starting July 7, 2025, featuring ambassador Magnus Carlsen.
- The markets, built over six months, include move predictions and match outcomes, aiming to make chess a premium betting vertical.
- Bettors should use BETBY-powered, licensed sportsbooks and responsible gambling tools to safely explore this niche market.
BETBY, a leading sportsbook provider, has launched an innovative suite of chess betting markets ahead of the Esports World Cup debut on July 7, 2025, featuring global brand ambassador Magnus Carlsen.
The expanded offerings, developed over six months, aim to deepen engagement for chess fans and bettors. You’re about to see chess betting evolve with dynamic markets, blending traditional strategy with esports excitement, but concerns linger about the sport’s betting appeal.
What’s New in Chess Betting
BETBY’s updated chess vertical includes over 350 new betting markets, such as match outcomes, move predictions, and game duration bets, designed to make chess a premium betting option.
With Carlsen, a five-time world champion, representing Team Liquid at the Esports World Cup, the timing aligns perfectly with chess’s growing esports presence. For you, this means more ways to bet on high-profile events, with real-time markets and 24/7 engagement via BETBY’s platform. The company’s focus builds on its Betby.Games success, which supports over 300,000 monthly esports matches.
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Why This Matters for Bettors
Chess’s inclusion in the Esports World Cup marks a shift, recognizing it as a competitive, skill-based game with global appeal. BETBY’s markets, backed by AI-driven tools, offer you detailed betting options, from predicting checkmates to specific piece captures.
If you’re a bettor, you’ll find enhanced engagement through live streams and fast-paced formats, though chess’s slower pace may not suit all. The partnership with Carlsen boosts credibility, but posts on X note mixed sentiment, with some questioning whether chess betting can rival faster esports like Counter-Strike.
Challenges and Industry Impact
While BETBY aims to redefine chess as a betting vertical, its niche nature could limit mass appeal compared to traditional sports or esports like Dota 2. Operators using BETBY’s platform, integrated with partners like Mobadoo and Elantil, gain access to these markets, but success depends on attracting casual bettors.
For you, this means checking if your sportsbook offers these new options. Regulatory risks also loom, as some regions may scrutinize esports betting growth, potentially affecting market availability.
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