Summary
- Betano secured Flamengo FC’s principal sponsorship, replacing Pixbet with a £27.2 million annual deal, one of Latin America’s biggest.
- The partnership boosts Flamengo’s global reach, with Betano’s logo on football, volleyball, basketball, and women’s soccer teams.
- Amid Brazil’s new regulated betting market, Pixbet faced license issues, while Flamengo navigates match-fixing allegations involving player Bruno Henrique.
Get ready for a game-changer in Brazilian football! Betano has landed a massive deal to become the principal sponsor of Flamengo FC, bringing exciting opportunities for you as a fan and boosting the club’s global reach.
A Record-Breaking Partnership
Betano’s Logo Shines on Flamengo’s Shirts
Betano outbid six other operators to secure the top sponsorship spot with Flamengo FC, replacing Pixbet. Their logo will appear on the men’s first-team shirts, as well as volleyball, basketball, and women’s soccer teams.
You’ll see Betano’s branding across Flamengo’s platforms, starting in September 2025, in a deal worth an estimated £27.2 million per year—one of the biggest in Latin American football.
A Global Boost for Flamengo
This partnership is a big win for Flamengo’s ambition to grow worldwide. Betano’s innovative approach and international presence align perfectly with the club’s goals. As a fan, you can expect exciting promotions and initiatives that make supporting Flamengo even more thrilling, both in Brazil and beyond.
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Navigating Brazil’s Betting Landscape
Pixbet’s Exit Amid Regulatory Shifts
Brazil’s regulated sports betting market launched in January 2025, and it’s already shaking things up. Pixbet, Flamengo’s former sponsor, faced challenges with regulators, nearly losing its license due to miscommunications.
These hurdles likely led to the end of their deal with Flamengo, including their joint betting brand, FlaBet. Betano’s arrival signals a fresh start for you and the club.
Flamengo Faces Match-Fixing Scrutiny
The new regulated market also brought a crackdown on match-fixing. Flamengo player Bruno Henrique was caught up in allegations of manipulating games, though he’s been cleared of fraud charges.
He remains a defendant in a match-fixing case, with prosecutors pushing for penalties. As a fan, you’ll want to stay tuned as legal proceedings continue, but Henrique is still playing and recently extended his contract.
What This Means for You
More Excitement as a Fan
Betano’s sponsorship means more than just a logo on a shirt. You can look forward to new fan experiences, from exclusive betting offers to events that bring you closer to Flamengo. This deal strengthens the club’s financial power, letting them invest in top players and facilities to keep you cheering.
A Growing Betting Market
Brazil’s betting scene is booming, with billions in potential revenue. Betano’s bold move shows how operators are racing to connect with fans like you. As regulations tighten, you’ll see a safer, more exciting betting environment that supports your love for sports.
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