bet365 has collaborated with Kroenke Sports & Entertainment, which includes the NBA’s Denver Nuggets and the NHL’s Colorado Avalanche.
The collaboration will include the operator’s brand on the Nuggets’ baseline, an in-ice corner logo, and penalty box signage during Avalanche games. There will also be extra signage throughout the Ball Arena for both clubs’ games.
“A championship-winning organisation, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit, and we are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City,” according to a bet365 spokeswoman.
“Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”
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Michael Ceilley, SVP of partnership marketing and media sales for Kroenke Sports & Entertainment, stated, “We are delighted to welcome bet365 to Denver at such a dynamic time for the city, particularly for its sports fans.
“Colorado has enthusiastically embraced the US sports betting market. Our premier, title-contending teams, as well as the passionate fan bases of Nuggets country and Avs loyal, are an ideal fit for a leading sports betting business with 100 million global clients.”
This move comes after the online betting and gaming company established its new US headquarters in Denver.
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