Bet365 made its formal debut in Serbia’s regulated market on Thursday, March 6.
The UK-based operator’s entrance into Serbia now allows sports fans in the country to sign up and wager with them.
A bet365 representative said, “We are thrilled to introduce a dedicated bet365 website in Serbia, a country known for its athletic heroes and devoted followers.
“As well as our unrivalled sports betting experience, our customers in Serbia can now enjoy a comprehensive range of offerings, including slot games, live games, e-sports and virtual betting.”
In more detail, Serbian consumers can use bet365’s unique In-Play product, which covers over 96 sports and provides access to over 1,000,000 live streams.
According to a recent report, income in Serbia’s gambling business is increasing rapidly and is expected to reach £407.27 million by 2025.
However, in 2023, a research on ‘citizens lifestyles’ by Public Health Serbia found that 30% of youngsters aged 15-19 gambled, placing Serbia last among Balkan countries.
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Following the debut, bet365 reiterated its commitment to safer gambling: “We are dedicated to leveraging our extensive experience and advanced Responsible Gambling tools to ensure a secure and responsible gaming environment for all our customers in Serbia.”
Notably, at the beginning of this year, municipalities and administrative districts throughout Serbia were urged to enforce new gaming rules and standards.
Authorities in the country’s 29 districts and 190 municipalities were charged with assessing and confirming the licenses and customer protection measures of local arcades, betting shops, and bingo halls.
Sports betting franchises are now required to pay a 15% base fee on sports wagering, with a minimum price of €1,000 (in dinars) each registered betting shop.
Bet365 continues to expand into new territories following successful launches in numerous US states since 2019. The family-owned business, headquartered in Stoke, currently includes offices in the United States, Brazil, Gibraltar, Malta, Australia, Colombia, and Bulgaria.
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