beBettor, the data analytics platform, has expanded its executive leadership team by appointing a new Chief Commercial Officer and Chief Growth Officer.
CCO Graeme Price will be joined by David Black, who has been appointed CGO. The highly successful leaders will join forces to address the tremendous demand for beBettor’s client affluence scores, which allow UK-facing operators to instantly identify high potential and ultra affluent players upon signup.
Price has over 25 years of sales experience, working in multi-vertical global corporate enterprises. He has spent the previous ten years focusing on the global iGaming industry and driving company growth by assisting enterprises with new market launches, breakthrough technology, and major commercial expansion.
Black has 25 years of experience in the iGaming, IT, and financial sectors. He was a member of Microgaming’s inaugural Isle of Man management team in 2001 before going on to Continent 8, where he served as COO and Director.
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He has most recently worked as a consultant at Tech Co, as well as started, led, and supported multiple tech startups.
Price and Black’s strategic leadership will guide beBettor into its next stage of growth, with the platform aiming to broaden commercial horizons and improve UK-facing operators’ ability to maximise the lifetime value of high-potential players.
The beBettor platform assigns an affluence score of 1-10 to each of an operator’s registered players, with a 10 representing a player in the top 10% wealth bracket in the country and a 1 representing a player in the poorest 10% wealth bracket.
This data enables operators to develop hyper-personalised marketing tactics based on player wealth, as well as to reactivate high-value dormant clients.
Harry Cott, CEO of beBettor, stated, “We are thrilled to expand our leadership team with the addition of David and Graeme, two industry heavy hitters.” Both have a plethora of industry-specific experience that will be beneficial to operators looking to get the most value from our data.”
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