beBettor, a data analytics platform, has developed new customer affluence scores to help UK-facing operators increase revenue by disclosing their customers’ relative income.
The data analytics platform, which has been working with UK-facing operators since 2019, has expanded its offering with the addition of player wealth data for marketing and CRM teams.
Their technology leverages open source data and a proprietary algorithm to evaluate clients from 1 to 10 based solely on their postal address.
A player with an affluence score of 10 is in the top 10% of the wealth bracket in the United Kingdom, whilst a player with an affluence score of 1 is in the bottom 10%.
This single, powerful data point enables operators to identify high-potential and super-affluent players immediately after sign-up and place them in certain CRM categories.
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Furthermore, operators can utilize this data to develop highly personalized marketing campaigns that present customers with the most appropriate products, markets, and promotions depending on their relative wealth and spending power.
These new insights can assist operators in identifying and activating high-value inactive gamers, as well as increasing profits from their regular players.
Finally, beBettor affluence scores, when combined with behavioral data, can improve player lifetime value models, allowing operators to forecast new player value as soon as they sign up.
Operators can easily access beBettor customer affluence scores through the company’s online web interface, beBettor HQ, or direct API connectivity.
Harry Cott, CEO of beBettor, stated, “We are thrilled to provide our new customer affluence scores to the betting and gaming sector, which present a new option for operators to segment their players and customize experiences from the point of registration, depending on their customers’ relative wealth.
“We see this as an exciting new option for operators to optimise CRM and marketing communications and provide best-in-class experiences for all players. Our online web platform beBettor HQ offers operators a ‘no code’ approach to begin generating new, smarter audiences right away, while the beBettor API allows operators to harness the power of real-time automations informed by player wealth.”
About beBettor
beBettor is a data analytics service that serves the betting and gaming, e-commerce, travel, retail, and non-profit industries.
beBettor’s customer affluence data enables organizations to identify new wealth categories, activate and nurture more valuable customers, and make more data-driven, intelligent marketing decisions.
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