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HomeFinancesBanijay sees market share increases for Betclic's growth engine.

Banijay sees market share increases for Betclic’s growth engine.

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Betclic has topped €1 billion in year-to-date (YTD) revenue, according to parent firm Banijay Group.

The Amsterdam Euronext-listed media production and entertainment company presented its year-to-date reports, which revealed corporate sales of €3.1 billion.

Banijay’s online gaming revenues have increased by 44% year-to-date (to €1,040 million) as of September 30.

Banijay said that online gambling growth was “robust in Q3,” with a 39% rise in Unique Active Players (UAP) over the previous year. 

The redesigned Betclic app increased customer engagement by improving the user experience during significant events such as the Paris 2024 Olympics, the African Cup of Nations, and the UEFA Euro 2024.

As reported: “The new Betclic app, launched in June 2024, introduced a more immersive interface, integrating enhanced visual elements and new offerings like ‘Supersub’ (for live betting), prop bets, and a broadened casino game portfolio, which includes 2,000 games on iOS.”


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Year-to-date trade indicates that the Banijay Gaming unit has grown across all online gaming areas, with sportsbooks achieving individual sales of €813 million, casinos €153 million (+42%), and poker €57 million (+31%). 

According to year-to-date reports, Banijay Gaming’s Adjusted EBITDA climbed from €184.8 million to €265.5 million in 2024, representing a 43.6% growth rate. The segment’s Adjusted EBITDA margin was constant, increasing slightly from 25.7% in 9M 2023 to 25.5% in 9M 2024.

Leadership stated that it sees potential to capitalize on Betclic’s market share growth across all products and geographies.

However, the statement included no information on French regulatory developments on upcoming iCasino regulation or tax rises on gaming income. 

Banijay is sure that Betclic’s commercial momentum will continue in Q4, despite the absence of significant athletic events. Group CEO François Riahi stated, “Banijay Group continues its outstanding success with high single-digit sales and double-digit profitability growth in the first nine months of 2024.

The demand for high-quality entertainment is strong and expanding. Online sports betting and gaming once again surpassed its markets across all activities, thanks to a busy schedule of big sporting events and the effectiveness of our platform in recruiting and maintaining new players.”

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Marcus Wright
Marcus Wright
A seasoned journalist with 8 years of experience in the iGaming industry, specializing in casino gaming. Known for in-depth analysis, engaging content, and staying ahead of trends.

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