Summary
- Bally’s Corporation becomes Nottingham Forest’s front-of-shirt sponsor for the 2025/26 season, with their logo on team shirts and across the City Ground.
- The partnership aligns with Bally’s UK expansion, including their acquisition of Aspers Casino and Monopoly license, boosting their brand before a Premier League gambling sponsor ban.
- Fans can expect exciting initiatives to enhance engagement, as both Bally’s and Forest aim to connect with supporters locally and globally.
You’re in for a treat if you’re a fan of Premier League football or the iGaming industry. Bally’s Corporation has just teamed up with Nottingham Forest as their new front-of-shirt sponsor for the 2025/26 season, bringing exciting opportunities for both the club and its supporters.
A Winning Deal for Nottingham Forest
Bally’s logo will proudly sit on Nottingham Forest’s men’s first-team shirts and shine across the City Ground stadium throughout the 2025/26 season.
You’ll see it debut during a pre-season friendly against ACF Fiorentina and continue when the Premier League kicks off on August 17.
This partnership comes at a thrilling time as Forest prepares for their fourth straight Premier League season and a return to European competition after 30 years.
Boosting Fan Engagement
This deal isn’t just about logos—it’s about connecting with you, the fans. Bally’s and Nottingham Forest plan to roll out exciting initiatives to engage supporters in Nottinghamshire and worldwide. From unique promotions to interactive experiences, you can expect fresh ways to connect with the club you love.
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Bally’s Expands Its UK Presence
Bally’s is making bold moves in the UK, and this partnership is a key step. They’ve recently acquired Aspers Casino in Newcastle and secured a multi-year deal to operate the Monopoly license in markets like the UK, Spain, Canada, and the US.
You can also explore their UK brands like Virgin Games, Jackpotjoy, and Double Bubble Bingo, which offer slots, casino games, bingo, and sports betting.
A Strategic Move Before the Ban
With the Premier League set to ban front-of-shirt gambling sponsors starting in the 2026/27 season, Bally’s is seizing this chance to boost its brand visibility. This partnership puts Bally’s in front of a global audience, strengthening its foothold in the competitive UK gaming market.
More than just a sponsorship
This partnership signals a growing connection between sports and iGaming. As a fan, you’ll benefit from the exciting promotions and experiences Bally’s brings to the table.
For the iGaming industry, it shows how brands like Bally’s are using high-profile sports partnerships to reach new audiences before regulations shift.
A Bright Future for Forest and Bally’s
Nottingham Forest’s owner, Evangelos Marinakis, called this a “special journey” to achieve incredible things, and Bally’s CEO, Robeson Reeves, echoed that excitement, emphasizing their commitment to entertainment and fan engagement.
You can look forward to a season filled with bold initiatives that make supporting Forest even more thrilling.
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