Americans will lawfully bet $3.1 billion on the men’s and women’s NCAA basketball playoffs this year, up from $2.7 billion in 2024, according to the American Gaming Association (AGA).
This increase demonstrates the growing market for legal sports betting as well as the rising confidence in these forms of gambling.
According to Joe Maloney, SVP of Strategic Communications at AGA, “March Madness is one of the most exciting times in American sports, with fans eager for both the men’s and women’s NCAA tournaments.”
“More fans than ever before have the chance to wager responsibly and lawfully as legal gambling spreads throughout the United States.”
Fans will get crucial messages from the Have A Game Plan.® Bet Responsibly campaign throughout March, which promotes safe sports betting. Five guiding principles are promoted by the campaign:
- Establish a Budget: Decide on a spending limit and follow it
- Keep It Social: Betting ought to be a communal kind of amusement
- Recognize the Odds: Recognize the games and your chances of success
- Play Lawfully: Make use of regulated, authorized betting sites
Remain Calm: Winning or losing a wager does not give you the right to voice your disapproval of players, coaches, or officials in person or online.
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No matter how unpredictable March Madness gets, Maloney continued, “‘Keep Your Cool,’ our newest ‘Have A Game Plan’ principle, is all about keeping betting fun and respecting the game.”
Legal sports betting has spread to 38 states and Washington, D.C., after the U.S. Supreme Court overturned PASPA in 2018, providing customers with safe and regulated ways to watch their favorite games.
The number of Americans who support legal sports betting is rising. 90% of Americans believe that sports betting is a legitimate kind of entertainment, and 75% of them support legal sports betting in their state, according to the American Gaming Association’s 2024 American Attitudes Survey.
Go to www.haveagameplan.org for additional information on ethical sports betting.
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