Altenar, a prominent provider of sports betting and iGaming software, has agreed to supply MerkurXtip with its fully managed sportsbook solution.
The Merkur brand, previously known as the Gauselmann Group, was created in 1957. Its Czech online brand, MerkurXtip CZ, debuted in 2022 and offers over 600 slots and sports betting on a wide range of sporting events.
Altenar’s sportsbook solution will replace the operator’s current sportsbook product on the merkurxtip.cz website, offering a variety of unique features to improve player experience, retention rates, and income.
The transaction improves Altenar’s foothold in the Czech market, where the company signed its first deal in 2024. It has had fruitful ongoing collaborations with Kingsbet CZ and DATA.BET.
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Sam Hill, Altenar’s Sales Director, stated, “The Merkur Group is a terrific company with a strong industrial pedigree.
“Being trusted to advance their brand in the Czech market demonstrates the quality of product and service that Altenar now provides in multiple regulated markets. We are excited to get started and look forward to the growth of our cooperation with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, stated, “This relationship is the beginning of a fruitful journey together. Through this collaboration, we hope to give MerkurXtip’s consumers with great sports betting products from Altenar while also providing the best gaming experience on the market.
“We will leverage our skills and expertise to generate new possibilities, improve offerings, and accelerate innovation. Stay tuned for further updates as we continue on this wonderful journey together. We look forward to accomplishing amazing things in the coming months and years.
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