Altenar has expanded its sportsbook offering with an updated tennis vertical, which now includes official TDI data thanks to a strategic collaboration with Sportradar.
The most recent introduction provides rapid, live statistics from ATP and Challenger Tour events, expanding the amount of in-play betting options and adding unique micro markets.
Altenar can now process hundreds of thousands of data points from each match using Sportradar’s powerful AI and TDI’s deep tennis data, providing customers with a considerable increase in betting alternatives.
The introduction of micro markets enables players to gamble on events with quick outcomes, such as the next serve, break points, or total number of shots in a point.
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This new tool is expected to improve the user experience and drive more engagement, since micro markets have previously proven successful in soccer and major US sports.
Altenar’s commitment to using premium data from official rights holders demonstrates its dedication to provide a superior betting experience. The enhancements are intended to increase operator retention rates, which will eventually lead to more revenue.
Antonis Karakousis, Altenar’s Director of Operations, stated, “This is a critical chance to meet our expansion objectives. By integrating cutting-edge tennis data, we provide innovative betting possibilities and the lowest possible latency across all of our operators, encouraging industry innovation.”
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