Wednesday, February 19, 2025
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HomePress ReleaseAltenar names Matthew Ferrara as Sales Manager

Altenar names Matthew Ferrara as Sales Manager

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Altenar has hired Matthew Ferrara as Sales Manager to help drive development in the North American iGaming industry.

Ferrara worked in Croatia as a live trader on US sports for Superbet for two years before returning to the United States to work as a Business Development Manager for micro-betting provider Kero Sports, where she specialized in outbound sales and strategic alliances.

He joins Altenar’s sales team in Miami and will largely focus on North America as the sportsbook provider seeks to grow its operations in the region’s regulated markets. This strategic recruitment reflects a significant commitment by the provider, after the appointment of Sam Hill to the position of Sales Director last year.


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Charlie Williams, Commercial Director at Altenar, stated: “We are happy to have brought Matthew on board to expand our sales operations in North America, among other areas.

“He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.”

Matthew Ferrara, Altenar’s Sales Manager, stated: “My past responsibilities have given me an excellent grasp of sports betting operators’ pain issues and what they are looking for in a sportsbook solution.

“Altenar’s product has huge appeal and I’m excited to meet potential new clients to highlight what we can do.”

About Altenar

Altenar, founded in 2011, is a premier turnkey sportsbook supplier dedicated to satisfying its clients’ individual demands. Altenar is well-known for its flexibility and customer-centric approach, which allows it to tailor solutions to new markets, customers, and requirements. Altenar strives to be the industry’s most partner-oriented iGaming software vendor, with an emphasis on developing long-term partnerships.

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Agatha Johnson
Agatha Johnson
Agatha Johnson is a U.S.-based journalist with a sharp wit and extensive experience in writing. With a strong focus on the gaming industry, she brings a fresh and engaging perspective to her work.

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