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Altenar launches Bet Builder for Italy’s sports betting market

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Altenar, a major sports betting and iGaming software developer, has announced a new version of its popular Bet Builder program, precisely tailored for the Italian sports betting industry.

With Bet Builder capability gaining popularity globally, Altenar’s most recent innovation targets Italy’s special legal framework, allowing its operator partners to improve their offers and engage consumers while remaining compliant.

The updated Bet Builder allows bettors to mix numerous markets inside a single event, with options that are completely independent of one another.

This flexibility enables users to build personalized wagers with higher odds, perhaps resulting in larger payments.

Altenar’s Bet Builder is very popular in football, supporting markets like as match outcome, accurate score, total goals, corners, cards, and numerous individual props.

This tool allows bettors to focus on the markets that are most important to them, improving the betting experience and increasing customer retention.


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In addition to football, Bet Builder will soon be accessible for major US sports like as basketball (NBA), American football (NFL), ice hockey (NHL), and baseball (MLB).

Altenar uses premium data sources to increase the number of active markets and provide quicker odds updates, ensuring optimal performance.

Furthermore, its sophisticated trading assistance and risk management systems continually monitor Bet Builders, protecting operators from the hazards that come with large reward potential.

Francesco Papallo, Altenar’s Regional Director for Italy, stated: “Altenar has been developing the Bet Builder function for some years and it is utilized in various countries. However, it was our intention to make it available to our Italian operators as well, who would benefit from this offering in terms of player retention.

“This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.”

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Oscar Alder
Oscar Alder
A newcomer to the iGaming industry, eager to learn and grow in the world of online gaming. Though just starting out, he brings fresh perspectives, enthusiasm, and a strong desire to understand the ins and outs of the industry.

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