Altenar, a major sports betting and iGaming software developer, has collaborated with community chat platform The Watchers to launch social betting.
Altenar will provide gamers with access to a betting community as part of the agreement. Whether it’s exchanging ideas, comparing methods, or celebrating victories, social betting adds another layer of appeal to the gambling experience and offers a new way to increase retention.
Altenar’s external interface with The Watchers enables the creation of a distinct channel for each event within the sportsbook, allowing authenticated users to communicate with one another directly from the event page.
This capability enables operators to leverage influencers to increase site traffic by sharing bets and insights in real time, and users may duplicate their bets with a single click.
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Users may create avatars and share bets inside the channel, and other participants can click on the bet to populate their betslips.
An external back-office technology can be utilized to manage moderation and natural language recognition to prohibit certain words and expressions.
Operators might expect improved turnover as a result of bet suggestions provided by other users, but the most significant advantage is the creation of a community of players who foster brand loyalty.
This newest addition to Altenar’s best-in-class solutions highlights the company’s ability to keep its partners ahead of the competition.
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