Key Points
- Allwyn acquired Stoiximan on July 18, 2025, and sold casino stakes in Casinos Austria and Lottomatica to focus on digital iGaming growth, following its 2024 Novibet deal.
- Stoiximan’s 84.49% Greece-Cyprus market share and technology bolster Allwyn’s portfolio, with Q1 2025 revenue up 6% to €2.24 billion, per company reports.
- Regulatory hurdles and black-market risks, noted on X, urge bettors to use licensed platforms like Stoiximan for secure betting in a consolidating market.
On July 18, 2025, Allwyn, Europe’s largest lottery operator, announced the acquisition of Stoiximan, the Greece and Cyprus online gaming brand owned by Kaizen Gaming, for an undisclosed sum, while selling its minority casino stakes in Casinos Austria and Italy’s Lottomatica.
The move, aimed at streamlining its portfolio and boosting digital growth, follows Allwyn’s 2024 acquisition of a 51% stake in Novibet’s parent company. You’re seeing a pivotal shift in Allwyn’s strategy, potentially enhancing its online betting presence while reshaping its market focus.
Why the Acquisition and Divestiture Are Happening
Allwyn’s purchase of Stoiximan, a leading brand in Greece and Cyprus, aligns with its strategy to expand in high-growth iGaming markets, leveraging Stoiximan’s proprietary technology and 84.49% market share in its domestic markets, as noted in prior OPAP filings.
The sale of minority stakes in Casinos Austria (contributing €291 million in gaming taxes in 2021) and Lottomatica aims to fund this acquisition and focus on digital channels, with 2025 Q1 revenue up 6% to €2.24 billion, per Allwyn’s June report.
CEO Robert Chvatal emphasized Stoiximan’s innovation as key to enhancing player experiences. For you, this could mean access to advanced betting platforms but requires caution with regulatory shifts.
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Impact on Allwyn and Bettors
The Stoiximan acquisition strengthens Allwyn’s online sports betting and iGaming portfolio, complementing its Novibet stake and UK National Lottery operations.
Stoiximan’s retention of its brand and management ensures continuity, while Allwyn’s exit from casino assets reduces exposure to high-tax, land-based operations. Bettors may see enhanced digital offerings from Stoiximan, like improved UX and betting options, but posts on X warn of potential service disruptions during integration.
For you, this suggests more robust online betting options, but sticking to licensed platforms like Stoiximan ensures safety.
Challenges and Industry Concerns
The deal faces regulatory hurdles, requiring approvals in Greece and Cyprus, where Stoiximan dominates. Allwyn’s casino asset sales, while strategic, may reduce its diversified revenue, as Casinos Austria’s high tax contributions were significant. Posts on X note concerns about Allwyn’s shift to digital amid rising black-market risks, with 45% of global online gambling involving illegal operators, per industry estimates. Critics argue the focus on iGaming could strain responsible gambling measures. For you, this highlights the need to verify operator licenses to avoid unregulated platforms.
Broader Implications for the iGaming Market
The $72 billion global gambling market is consolidating, with Allwyn’s moves mirroring DraftKings’ Railbird talks, signaling a race for digital dominance. Stoiximan’s technology could position Allwyn to compete with giants like Bet365 in Europe, but the divestiture of casino assets may limit its land-based presence.
The deal, expected to close in H2 2025, aligns with Allwyn’s 70% Instant Win Gaming acquisition, boosting its digital portfolio. For you, this suggests a future with innovative betting platforms, but choosing regulated operators like Stoiximan or Novibet ensures secure experiences in a dynamic market.
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