The method that players find and play games is undergoing a radical change in the mobile gaming business.
A startling 50% of players have received cash and gift cards from companies like Netflix and Amazon as a result of playing mobile games, per a recent survey of 2,003 gamers in the US and the UK.
These results are from the most in-depth study on rewarded gameplay, which was created by Almedia, a rapidly expanding technology business that gives players rewards for downloading and reaching certain milestones in mobile apps and games.
2024 saw a 3% year-over-year increase in mobile gaming revenue, marking the return to growth after two years of decline. This period has seen a fundamental change in how individuals find and select games to play because to incentivized gameplay.
According to a study by Almedia, 54% of gamers are playing more games now than they did a few years ago. Of them, nearly two out of five (42%) say that one of the main reasons they play more frequently is because of the incentives and rewards offered by the game.
76% of players who have previously received real-world prizes are more inclined to suggest a game with rewards than one without, and 72% of gamers think they play a significant role in their decision to try a new game.
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With Almedia market-leading rewards platform, Freecash, which has over three million monthly active users, top international studios including Innplay Labs, Mad Brain Games, and Playtika have included rewarded gaming into their user acquisition and engagement strategies.
Almedia’s founder and CEO, Moritz Holländer, also stated:
“It is evident from our in-depth analysis of players that the mobile gaming industry has a ravenous desire for prizes. We have never seen people embrace real-world rewards so widely in games. Right now, we’re witnessing a real-time shift in how players select games based on rewards, as well as how rewards may help players and games develop lasting, meaningful relationships.
At a time when game companies are having difficulty attracting and keeping gamers in a fiercely competitive market, it is a much-needed complete overhaul of how and why people interact with gaming material.”
In addition to driving more game downloads, rewards are a major factor in player retention and engagement. prizes have a strong potential to onboard long-term users that goes beyond their immediate impact, as seen by the fact that nearly three-quarters (71%) of players reported higher playtime as a result of prizes, and 85% of players continue to play a game after rewards expire.
With 23% of players anticipating spending money on in-app purchases within a game to earn higher levels of incentives, the survey also demonstrates how rewards can open up new revenue streams for developers.
Although awards are already changing how players interact with online and mobile games, game developers anticipate that consoles will soon see comparable prizes. Following the publication of Almedia initial study in January 2025, which detailed how 500 game developers were assessing rewarded approaches, comes “Rewarded Returns Part Two: The Player Perspective.” 90% of developers who have implemented a reward-based campaign in our survey anticipate seeing prizes on consoles in the future.
Important Results:
Among 2,003 mobile gamers
50% have used a mobile game to get a real-world prize.
75% of people are in favor of smartphone games that offer real-world prizes.
54% of gamers say they play more games now than they did three to five years ago.
42% of them play mobile games more frequently as a result of incentives or awards.
Of those who have been rewarded in the real world (50%)
When deciding whether to play a new game, 72% of respondents feel rewards are crucial.
After the real-world benefits in a game expire, 85% of players keep playing.
76% are more inclined to suggest a game with rewards.
Fifty percent of those who have only gotten in-game awards
67% of respondents claim that conventional in-game awards improve their perception of a game.
According to 65% of respondents, if a new game offers real-world incentives, people are more inclined to try it.
Real-world benefits, according to 58% of respondents, would cause people to play differently, mostly for longer.
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