Abelson Sports, a leading provider of sports data solutions, has signed a new partnership agreement with nVenue, the industry-leading B2B provider of live and micro betting technology, revolutionising the live sports experience.
This deal sees nVenue join the growing roster of Third Party Partners on Abelson’s Football Player Markets solution, making it easier for operator partners to access nVenue’s cutting-edge betting content via a single, streamlined integration.
nVenue’s AI and machine learning technology powers detailed, real-time odds and pricing across 6+ sports, spanning both US-based and international leagues, delivering dynamic, micro-betting opportunities with sub-second latency.
The integration will allow operators to activate nVenue’s content seamlessly and unlock a host of new player and game betting options.
By focusing on granular outcomes such as next play, pass or possession, the partnership opens up thousands of new betting markets per event, offering bettors a more immersive and personalised experience.
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Abelson’s proven feed structure readily supports the onboarding of new betting content, enabling clients to integrate nVenue’s product with minimal development work.
The latest collaboration further enhances the Football Player Markets suite, adding a new layer of real time engagement and betting innovation for Abelson Sports’ sportsbook partners worldwide.
Simon Temple, COO at Abelson Sports, said: “We’re excited to welcome nVenue into our ecosystem of Third Party Partners. Their approach to live micro-betting is exemplary and integrating this level of detail and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering. We’ve been actively exploring partnerships in this space, and there’s no question nVenue has the most advanced technology and product offering in the industry and the double digit margins from their markets will be key to our clients’ revenue growth.”
Jeremy Jones, Chief Revenue Officer at nVenue, added: “Partnering with Abelson Sports is a natural step for us as we continue to scale our offering globally. Their Football Player Markets product is highly respected, and this integration allows us to bring our live and micro-betting capabilities to more operators and fans around the world. We’re excited to deliver our real-time, live and micro markets across 6+ leagues now for fans around the world.”
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