Abelson Sports, a leading provider of sports data solutions, has agreed a deal with leading online global betting and gaming brand Betway to enhance its brand through a unique feed of televised and streamed live sports listings.
Under the agreement, Abelson Sports will provide the global bookmaker’s apps with an extensive range of live sports broadcast listings, covering TV, OTT, and streaming services across multiple key markets.
Abelson Sports’ DATA service provides comprehensive details on all live sports broadcasts, helping users identify where to watch their favourite events.
The deal sees the leading sports data supplier extend its coverage to new regions, delivering localised sports listings for Betway in primary markets.
With a footprint across 36 territories and five continents, Abelson Sports continues to adapt to the dynamic needs of its clients. The company now covers 1,100+ channels, delivering data on over 560,000 unique broadcasts and 111,000 events annually.
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Reuben Thomas, Sales Director at Abelson Sports, said: “We are thrilled to partner with Betway and support their mission to deliver top-tier sports content to a global audience through their apps.
“This partnership allows us to leverage our extensive sports data solutions to help fans access crucial information in real-time. As sports broadcasting continues to evolve, we remain committed to ensuring users can easily find the best viewing options, making their experience more seamless and enjoyable.”
Anthony Werkman, CEO at Betway Group, said: “This partnership with Abelson Sports is a significant step to further enhance the quality of information we provide to our users and consequently the value and utility we provide for sports fans through our Betway apps.
“Our goal is to make sports more accessible and enjoyable for fans across the globe, and with Abelson Sports’ real-time listings, we are achieving just that. The collaboration also strengthens our long-term vision of creating a more immersive digital experience for our users by integrating high-quality sports data directly into our platform.”
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