RubyPlay, a B2B iGaming development company, has increased its presence in the Dutch market through a new relationship with 711.nl. This agreement represents a significant step forward for both sides, since RubyPlay’s gaming catalog is incorporated into the operator’s platform.
Since its inception in April 2022, 711.nl has established itself as a leading online operator, offering a diverse range of games designed to give a responsible and enjoyable player experience. With a growing user base, the integration of RubyPlay games is expected to broaden the range of content available to Dutch gamers.
The agreement will include RubyPlay’s entire game library, including popular titles like Diamond Explosion 7s, Mayan Cache, and the recently released Gummy Giga Match. This addition furthers 711.nl’s attempts to broaden its game offerings and respond to changing user tastes.
RubyPlay’s relationship with 711.nl signifies a smart expansion into a crucial regulated market. The agreement comes on the heels of several large deals, as RubyPlay seeks to expand its presence in regulated markets. The studio’s commitment to expansion is demonstrated by the performance and appeal of its game portfolio in many jurisdictions.
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This collaboration reflects ongoing trends in the iGaming business, as operators want to extend their content and create enhanced experiences in order to maintain competitiveness and attract varied player demographics.
RubyPlay’s Chief Product Officer, Dr. Eyal Loz, stated, “We are thrilled to partner with 711.nl and further strengthen our presence in the Dutch market.” This agreement enables us to bring our creative games to a larger audience, allowing even more players to experience the thrill of our premium lineup.
“As we continue to grow in regulated markets, we look forward to delivering high-quality entertainment and enhancing the gaming experience for players in the Netherlands.”
Gilles De Backer, Chief Commercial Officer at 711, added: “RubyPlay is a fantastic addition to our platform, and we’re thrilled to finally provide their games to our players in the safe and responsible atmosphere we offer at 711. We are convinced that our gamers will enjoy their games as much as we do.
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